Auction Item Details
Lot 268
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Lot Number: 268
Description: Exquisite and rare "Reach Sporting Goods" double sided metal advertising sign c.1910. Striking period display is surely among the best preserved examples of only a select few which remain. Die-cut in heavy gauge metal which is color lithographed identically on both sides and intended to hang outside a shop by use of the flange on straight edge. "Reach Sporting Goods" company name is done in red and appears on a green background; large circular portion resembles the famed red and blue stitched Reach Official American League baseball. A patent date of July 13, 1909 is noted within the artwork however the balls which were eventually issued bear a later printed on date. This suggests that the sign was created at some point in between. Sign measures 18.25"x13.5" and is in exceptional condition with just a touch of light scattered wear (most notably a few scratches, one being around 4" long). One of the premier advertising pieces of the era and among the finest condition known: EX-EX/MTEstimated Price Range: ($7,500-$15,000)
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